Chick-fil-A is launching a new broadcast television network

It’s like Bravo to the chicken.

The fast food chain is reportedly cooking up its own content and taking their chicken to the small screen – moving into the entertainment space with their streaming service.

Deadline reported that the chicken restaurant plans to launch a slate of original family-friendly content, potentially including scripted shows, animation, unscripted content — and they already have plans for a family-friendly game show.

According to the paper, the game show — which is from the same company behind NBC’s “The Wall” — has already been handed a ten-episode order.

Chick-fil-A is believed to have a budget of $400,000 per half-hour unscripted show. It is unclear what the shows will be about or cover.

The company is said to be working with major production companies and is also in talks to license and acquire content. Brian Gibson – who has worked on The X Factor and Top Gear – is leading the programming.

Axios uncovered a Chick-fil-A job posting for an entertainment producer from late last year that shares some brief information about the company’s plans.

“We’re looking to produce original entertainment not necessarily about Chick-fil-A products or the Chick-fil-A brand,” noted the listing, which Axios saw with the Wayback Machine web archive site.

“This original programming is intended for Chick-fil-A’s soon-to-launch PLAY entertainment app and may include scripted podcasts and audio adventures, original animation, reality and game shows, and other live-action programming written or unwritten. “

People online were quick to poke fun at the food company launching another streaming service.

“Imagine your rep telling you ‘Chick-fil-A’s gone,'” one person joked.

“I’m so mad when I want to stream my favorite Chick-fil-A show on Sunday and the app refuses to open,” said another, referring to the restaurant not being open on Sundays.

“We have to go back to cable TV. Enough is enough! In what world does it make sense for Chick-fil-A to start a streaming service???” someone asked.

“Chick-fil-A streaming service” is crazy. We have completely lost the plot. Wait for everything. We should go back to the big three broadcast networks and go from there,” wrote another.

Chick-fil-A isn’t the only non-fun brand moving into uncharted territory.

Lyft has produced shows including the game show “Lucky Lyft,” hosted by Bob The Drag Queen, and Airbnb produced an MTV documentary called “Gay Chorus Deep South.”

Additionally, Starbucks announced the launch of Starbucks Studios in June, partnering with Sugar23 to “produce original entertainment.”

It’s also not the company’s first venture into the entertainment space either.

In 2022, Chick-fil-A apparently produced a YouTube series of animated shorts titled “Stories of the Evergreen Hills,” which includes Christmas-like stories with the message of being kind. and to spread joy, noted Eater.

The streaming service could launch later this year, Deadline said.

Maybe soon Chick-fil-A will be known as Flick-fil-A.